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MACHINED INFLUENCERS
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ART CENTER COLLEGE OF DESIGN
TRANS-DISCIPLINARY STUDIO
INTERACTIVE AND GRAPHIC DESIGN
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LED BY JENNY RODENHOUSE AND CARO TRIGO
LOS ANGELES, CALIFORNIA
2020
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MACHINED INFLUENCERS
2020
Final Exhibition invitation
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MACHINED INFLUENCERS
2020
With a live exhibition on Live-ish and Twitch
Virtual avatars, designed based on social media analytics, are now hired as models and brand representatives. Pop stars and their music can now be algorithmically manufactured in entirety from an executive's office. In the course Machined Influencers we will critically examine the historical and future role of these new culture influencers, both real and imagined, from youtube stars to Washington DC. Using machine learning as a design medium, we will explore future autonomous avatar representations (beyond the human), AI behaviors, neural networked systems, and interactive media. Students will design new machined autonomies, crafting their experiential platform to perform an online and offline display of their identity systems, cultural values, and interaction guidelines. How can design learn from influencers, as a vehicle to embed ideals, scale a point of view, and foster change? How will these machined influencers (crafted within the internet) change how we see ourselves, our desires, our communities, our borders, our countries, and our world?
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YOUR NAME HERE
2020
Tik Tok dance by Ruoyi An
[YOUR NAME HERE] is an influencer using motion capture software to translate social movements and events into dance tutorials
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NEWS 50%
2020
By Soyeon Kim
A fictional news channel reporting from a machine's point of view using object recognition
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SO SORRY
2020
By So-Hee Woo
SoSorry is a customizable "create your own apology" service built to fit your PR needs. Easily generate the perfect apologist statement and maximize online engagement and profit
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SUCKER!
2020
By Ximena Amaya
Sucker! proposes an octopus as a cultural influencer for its ability to camouflage and assume other identities in milliseconds, rendering it capable of becoming other or "wearing someone else’s skin;" a changing skin that then performs a sort of mirror. How do we think this as a social quality of our own?
(sketch)
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MACHINED APHORISMS
2020
Machine as writer, as uthor